Harnessing the Power of the Generation Y

UPDATE: MEETING CANCELED, 3/22/11.

Participation trophies, helicopter parents, and Facebook status updates are among the things that the new generation of workers entering the editorial market place is known for.

Like the journalists who preceded them, Gen Y workers bring a unique set of perspectives and values to the workplace. In some cases, Gen Y has already set the tone for the future (e.g., Facebook's Mark Zuckerman).

In a time defined by rapid technological change, a Gen Y worker can fast become a valued member of an editorial team.

These so-called "digital natives," who came of age in a world that communicates via texting, Facebook and Twitter, often have an understanding of how to maximize a publication's presence on these social media platforms — a skill that often eludes their elders.

But harnessing these skills and coordinating them with the talents of other editorial team members requires time and patience.Watching over these new hires too closely will likely stifle their creativity. Giving them too much freedom could result in a social-media fiasco.

Please join your DC ASBPE colleagues for a lunchtime session on Harnessing the Power of Gen Y.

When: Friday, March 25, 2011 from 12:30 to 2pm

Where:
National Association of Realtors
500 New Jersey Avenue
N.W., Washington D.C. 20001
RSVP: To Steven Roll by March 18th at b2beditor@gmail.com

Cost: $15 members/$25 for nonmembers. A box lunch will be provided.

Paul Albergo, managing editor at BNA and adjunct journalism professor at American University, will discuss:
  • how seeing the workplace through the eyes of a Gen Y worker can trigger innovation and set the stage for future success the skills that members of Gen Y are not learning in college or graduate schools;

  • clues to look for when culling "paper tigers" from the resume pile;

  • why it's more important than ever to teach the fundamentals of journalism and good writing practices;

  • and practical solutions for encouraging enterprise and creativity, while limiting the impact of "rookie mistakes."

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Congratulations ASBPE Central-Southeast Azbee Winners!

Members of ASBPE's Central-Southeast region gathered July 17 for the annual ASBPE Central-Southeast Regional Awards banquet. During the event, attendees had the opportunity to mingle with fellow award winners and hear from guest speaker Tom Temin, veteran B2B editor and current host of Federal News Radio's morning drive-time program. And of course, we announced the awards for all of the region's Azbee finalists.

Thanks to all who attended and special thanks to the event's sponsor, The Fund for American Studies.


Central-Southeast Azbee Winners:

EDITORIAL
Case History Under 80,000

Bronze
"Blowing up the business plan"
Smart Business Columbus
Nancy Byron

Silver
"A Hall of Fame Homer"
The Big Picture
Gregory Sharpless, Kacey King, Peggy Middendorf, Clare Baker, Jaxon Cook

Gold
"Here's the Church, and Here are the People"
Rejuvenate
Regina McGee, Kate Burton, Karen Hoots, Chris Collinson, Laura Moss

Case History 80,000 or more

Bronze
"Library of Congress"
Government Computer News
William Jackson

Silver
"The New American Home 2007"
Builder
Rich Binsacca, Denise Dersin, Edwin Malstrom, Deborah Leopold, Boyce Thompson

Gold
"The Luxury of Time"
Builder
Jenny Sullivan, Nigel F. Maynard, Denise Dersin, Edwin Malstrom, Deborah Leopold

Editorial/Editor's Letter Under 80,000

Bronze
"Paris Hilton - 23 Days; BP Officials - 0" and "Making Your 'Neighborhood' a Positive Place"
Occupational Hazards
Sandy Smith

Silver
"No Detail Too Small," and "The Greener Side of Golf"
Golf Course Industry
John Walsh

Gold
"Viewpoint"
Quality Assurance and Food Safety
Dan Moreland

Editorial/Editor's Letter 80,000 or more

Bronze
"First Word"
Remodeling
Sal Alfano

Silver
"Just In Time"
IndustryWeek
David Blanchard

Gold
"Editor's Notes"
Builder
Denise Dersin

Feature Article Under 80,000

Bronze
"Changing face of propane"
LP Gas Magazine
Jennifer Webb, Patrick Hyland, Kim Traum

Bronze
"The Invisible Wall"
T+D
Michael Laff

Silver
"The Rise of the RN"
Architect Magazine
Ned Cramer, Amanda Kolson Hurley

Gold CSE
"After the Storm"
residential architect
residential architect Staff

Feature Article 80,000 or more

Bronze
"Back From the Brink"
Remodeling
Stacey Freed, Sal Alfano, Ingrid Bush

Silver
"To Roth or Not to Roth"
Journal of Accountancy
Paul Bonner, Delton Chesser, Charles Davis, Timothy Thomasson, Randi Grant

Gold
"Building Stability"
Military Officer
Military Officer Staff

How-To Article Under 80,000

Bronze
"Web Marketing 102"
Replacement Contractor
Jim Cory, Ingrid Bush

Silver
"What Are Your Weaknesses?"
Security Management
John Wagley

Gold
"Reinventing a Classic"
Developer
Alison Rice, Edito; Cati O'Keefe, Managing Editor; Rachel Z. Azoff, Associate Editor

How-To Article 80,000 or more

Bronze
"Dealing With Death"
Physicians Practice
Robert Redling

Silver
"Trade Secrets: Crunch Time"
Builder
Pat Curry, Steve Zurier, Denise Dersin, Evan Potler, Deborah Leopold

Gold
80,000 or more
"Command Performance"
Builder
Rich Binsacca, Denise Dersin, Evan Potler, Deborah Leopold, Boyce Thompson

Individual/Organization Profile Under 80,000

Bronze
"Urban Groundbreakers"
Multifamily Executive
Shabnam Mogharabi, Editor; Kate Herman, Managing Editor; Chris Wood, Senior Editor

Silver
"Custom Builder of the Year"
Custom Home
Bruce D. Snider, Leslie Ensor, Jennifer Goodman

Gold
"Sixth Sense"
Multifamily Executive
Shabnam Mogharabi, Editor; Kate Herman, Managing Editor; Rachel Z. Azoff, Associate Editor

Individual/Organization Profile 80,000 or more

Bronze
"Sweeter the Second Time"
Physicians Practice
Laurie Hyland Robertson

Silver
"HR at the Summit"
HR Magazine
Bill Roberts

Gold
"Cathedral Builder"
Remodeling
Leah Thayer, Sal Alfano, Ingrid Bush

News Analysis/Investigative
Under 80,000

Gold
"The Writing's On the Wall"
Success In Home Care
Sara Jackson

News Analysis/Investigative 80,000 or more

Gold
"Wi-Fi to the Rescue"
Government Computer News
Trudy Walsh

Original Research Under 80,000

Bronze
"Top 100 Growers"
Greenhouse Grower
Sara Tambascio, Patrick Brickman

Silver
"WHZ SO VN?"
MOVE
Melissa Ferrari, Katelyn Wyszynski, Jason King, Stefan Lonce

Gold
"Keep Your Promises"
ProSales
Andy Carlo

Original Research 80,000 or more

Bronze
"IndustryWeek 500 / IndustryWeek 50"
IndustryWeek
Traci Purdum, David Blanchard

Silver CSE
"2007 Remodeling Business Benchmarking Survey"
Remodeling
Hayden Alfano, Sal Alfano, Ingrid Bush

Gold
"You Be the Judge"
Physicians Practice
Pamela L. Moore, PhD

Regular Column, Contributed Under 80,000

Bronze
"Circular File"
Waste Age
Chaz Miller, Steven Averett, Stephen Ursery, Chris Carlson, Deanna Hart

Silver
"The Business of Life"
Smart Business Atlanta
Jim Huling

Gold
"The New Bull Connors"
Youth Today
Mike Males

Regular Column, Contributed 80,000 or more

Bronze
"Berke on Safety"
Machine Design
Lanny Berke, Jessica Shapiro

Silver
"Shawn McCadden"
Remodeling
Shawn McCadden, Leah Thayer, Sal Alfano, Ingrid Bush

Gold
"Silicon Jack"
Latin Trade
Jack Epstein

Regular Column, Staff Written Under 80,000

Bronze
"Straight Talk" and "Fond Farewell"
ProSales
Chris Wood

Silver
"Pork Potpourri"
Youth Today
Bill Treanor

Gold
"Experts" and "Someday, Soon?"
Florida Trend
Mark R. Howard

Regular Department Under 80,000

Bronze
"Making the Rounds"
Today's Medical Developments
Kelsey Higginbotham

Silver
"Apartment Life"
Multifamily Executive
Shabnam Mogharabi, Editor; Kate Herman, Managing Editor; Chris Wood, Senior Editor; Les Shaver, Senior Editor

Gold
"Above the Fold"
PRESSTIME
PRESSTIME Staff

Regular Department 80,000 or more

Bronze
"Market Watch"
Remodeling
Hayden Alfano, Sal Alfano, Ingrid Bush

Silver
"Benchmark"
Remodeling
Sal Alfano, Judith Miller, Alan Hanbury Jr., Ingrid Bush

Gold
"History Lesson"
Civil Engineering
Brett Hansen

Special Section Under 80,000

Bronze
"Unwrapping the Final Rule"
HomeCare
Gail Walker, Susanne Hopkins, James Faucett, David Mitchell

Silver
"State of the Industry"
PCT Magazine
PCT Staff

Gold
"Homeland Security Report Card"
HSToday
David Silverberg

Special Section 80,000 or more

Bronze
"Financing"
Remodeling
Sal Alfano, Charlie Wardell, Ingrid Bush

Silver
"The Cutting Edge of Defense IT"
Government Computer News
Kevin McCaney, Wilson Dizard III, Kathleen Hickey, John Rendleman, Joab Jackson

Gold
"Green Remodeling"
Remodeling
Sal Alfano, Alice Bumgarner, Ingrid Bush

Technical Article Under 80,000

Bronze
"Decoding the Digital Picture"
Security Management
Laura Spadanuta

Silver
"Turning thoughts into action"
Medical Design
Victoria Reitz

Gold
"New Chemical Solutions"
Security Management
Matthew Harwood

Technical Article 80,000 or more

Bronze CSE
"Grand Inspiration"
Civil Engineering
Robert L. Reid

Silver
"Tower of Power"
Civil Engineering
Gonzalo García-Sobrinos; Ignasi Salvador-Villà, ICCP; Jesús Serradilla-Echarri

Gold
"High-Performance Art"
Builder
Nigel F. Maynard, Denise Dersin, Edwin Malstrom, Deborah Leopold, Boyce Thompson


DESIGN

Feature Article Design Under 80,000

Bronze
"After the Storm"
residential architect
Judy H. Neighbor, Various photographers and illustrators

Silver
"Gray Matters"
Florida Trend
Gary Bernloehr, Jason Morton, Jeffrey Camp

Gold
"A Serviceable Icon"
Architect Magazine
Aubrey Altmann, Ned Cramer, Jason Fulford, Amanda Kolson Hurley, Marcy Ryan

Feature Article Design 80,000 or more

Bronze
"Sky Watcher"
Civil Engineering
Jan Hilton

Silver
"Trade Secrets: Crunch Time"
Builder
Evan Potler, Denise Dersin

Gold
"Home Improvement Financing"
Remodeling
Judy Neighbor, Mary Endres, David Plunkert

Front Cover - Computer Generated Under 80,000

Bronze
"Clearing the Air"
Waste Age
David Mitchell, Stephen Ursery, Steven Averett, Deanna Hart

Silver
"Money Ball"
Florida Trend
Gary Bernloehr, Jason Morton

Gold
"Greener Pastures"
Building Products
Evan Potler, Allison Levy

Front Cover - Computer Generated 80,000 or more

Bronze
"2007 Business Benchmarking Survey"
Remodeling
Judy Neighbor, Anders Wenngren

Silver
"October 2007 cover"
American City & County
Bill Wolpin, Wes Clark, Lindsay Isaacs, Edward Brock, Deanna Hart

Gold
"The Cutting Edge of Defense IT"
Government Computer News
Jeff Langkau

Front Cover - Photo Under 80,000

Bronze
"Bright Spots"
Florida Trend
Gary Bernloehr, Jason Morton, Jeffrey Camp

Silver
"Out-of-Home Makes a Splash"
The Big Picture
Gregory Sharpless, Peggy Middendorf, Jaxon Cook, Clare Baker, Angela Prues

Gold
"Portrait of a Broken Lake"
Florida Trend
Gary Bernloehr, Jason Morton, Jeffrey Camp

Front Cover - Photo 80,000 or more

Bronze
"November 2007"
Civil Engineering
Jan Hilton

Silver
"August 2007"
Civil Engineering
Jan Hilton

Gold
"January 2007"
Civil Engineering
Jan Hilton

Opening Page/Spread - Computer Generated Under 80,000

Bronze
"Outlook 2008"
Landscape Management
Carrie Parkhill

Silver
"A Serious Crush"
Construction & Demolition Recycling Magazine
Jennifer Pies

Gold
"Bid Adieu To Bidding Blues"
PCT
Andrea Vagas

Opening Page/Spread - Computer Generated 80,000 or more

Bronze CSE
"Well served"
American City & County
Bill Wolpin, Wes Clark, Lindsay Isaacs, Edward Brock, Deanna Hart

Silver
"When Will It End?"
Builder
Evan Potler, Denise Dersin

Gold
"Midnight Run"
Builder
Evan Potler, Denise Dersin

Opening Page/Spread - Photo Under 80,000
Bronze
"Meet the Bloggers"
Architect Magazine
Braulio Agnese, Aubrey Altmann, Stewart Ferebb, Gideon Fink Shapiro, Marcy Ryan

Silver
"Growing Green"
Real Estate Portfolio
Kevin Hambel, The Magazine Group, National Association of Real Estate Investment Trusts

Gold
"A Mod, Mod World"
Multifamily Executive
Shabnam Mogharabi, Editor; Susan Morrison, Art Director; Kate Herman, Managing Editor; Melissa Goldweitz, Graphic Designer; Jill Waldbieser, Contributor

Opening Page/Spread - Photo 80,000 or more

Bronze
"Passionate Pursuits"
Builder
Evan Potler, Denise Dersin

Silver
"Taking the Lead"
Civil Engineering
Jan Hilton

Gold
"Tower of Power"
Civil Engineering
Jan Hilton

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Register Now for the Azbee Central/Southeast Regional Awards Banquet

Once again, the Washington, DC chapter will be hosting the Azbee Awards Banquet for the Central/Southeast Region. Join us on July 17 as we recognize the region's award-winning journalists and enjoy an evening of networking, food, and fun.

In addition to the awards program, keynote speaker and veteran journalist Tom Temin will discuss new media and the opportunities it creates for B2B editors.

Temin hosts the Federal News Radio morning drive-time program. He has 30 years experience in journalism, mostly in technology markets, including serving as editor in chief of Government Computer News and Washington Technology magazines, both of which were regular winners of national reporting awards. Temin is now a communications and publishing consultant. Before joining Federal News Radio AM 1050 daily on air, Temin wrote--and will continue to write--a weekly column for FederalNewsRadio.com on government IT and acquisition topics. He's been a regular call-in guest on "The Federal Drive."

Event details:
Thursday, July 17
Cocktail/networking reception: 6 p.m. to 7 p.m.
Dinner, awards, guest speaker: 7 p.m. to 9 p.m.

Location:
Tivoli Restaurant
1700 N. Moore St.
Arlington, VA
(Located directly above the Rosslyn Metro Station; complimentary parking also available.)

Cost:
$65 for ASBPE members; $75 for non-members
Buy a whole table (8-9 attendees) and receive the member rate for all!

RSVP by July 3!
Email Katy Tomasulo at asbpedckaty@gmail.com to register. (Advance payment required; a registration form will be sent upon receipt of email.)

Questions? Contact Katy at asbpedckaty@gmail.com or call 202-736-3303.

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What You Missed: Video on B2B Web Sites

by Christopher M. Wright

"People don't read anymore." That's right. Video is the future.
Here’s what you missed at ASBPE-DC’s panel discussion "Implementing Video on B2B Web Sites" on February 20:

Patrick Mirza, Online Multimedia Producer for the Society for Human Resource Management (SHRM), said the day is coming when editors will have to think about slicing up coverage of a story and using the right tool for each aspect. Where a print piece can tell you how high a building is in feet, only a video clip can sweep the location and show you how imposing the structure really is. Likewise, video gets you closer to sources, communicating richer information through facial expressions, reactions to questions, etc.

If you had been there, you also would have learned how to go beyond simple "talking heads" to broadcast-style interviews with voiceovers and cutaways to referenced materials.


For Jeff Langkau, Creative Director for 1105 Media (Government Computer News, Federal Computer Week, etc.), the future is already here. The online version of a story, complete with video clips, is now the primary focus of editorial meetings and the print magazines are secondary. Preparation includes writing scripts, drawing up storyboards with camera angles and transitions, and planning out slideshows, Google Maps, etc. for the story's Web page. In short, what to invest in a story and how to maximize the return, i.e., increasing the number of news items that can be extracted from a single newsgathering effort.

The audience also heard from Jeff how to minimize expensive studio time and other costs.

During the Q&A, participants shared ideas on how to get started, where to look for case studies, and the relative merits and demerits of various video-editing software packages.

Don't miss out! Head to ASBPE DC's future workshops for great information and good company, all for a nominal cost and at a convenient downtown location. See you next time!

Mr. Wright is a freelance writer, ASBPE-DC Board Member, and winner of ASBPE Regional Bronze. He specializes in investment and technology topics for national and international clients. [www.sinewaveinvestor.com]

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Upcoming ASBPE DC Event: Implementing Video On B2B Web Sites

Please join the American Society of Business Publication Editors (ASBPE) and your colleagues in the trade and association press for a Wed., Feb. 20, panel discussion on Web video.

With the push of Web 2.0 and readers clamoring for fresh, relevant multimedia content, more and more B2B publications are making video a prominent feature on their Web sites. But the technology has left some editors wondering how to get started and what exactly to post. If you count yourself among the confused, join the Washington, DC chapter of ASBPE for our latest workshop, "Implementing Video On B2B Web Sites," in which our panel of experts will examine the following questions:

--Why should I use video on my magazine's Web site?
--How do I decide what to put on the Web and what types of formats work best?
--What topics or subject matters are most appropriate for Web video?
--How should editorial staff be involved with Web video?
--What are the basic steps I should take once I've decided to post a video?
--How should video fit into my magazine's overall efforts and future plans?

Panelists:
--Jeff Langkau, Creative Director, 1105 Media, publisher of Government Computer News, Federal Computer Week, Washington Technology, Defense Systems, and Government Health IT. Jeff is responsible for the look and feel of all print and online products, and last year assumed responsibility for multimedia products. Jeff manages a staff of Web production managers, Web designers, print designers, and copy editors.

--Patrick Mirza, Online Multimedia Producer for the Society for Human Resource Management (SHRM). In January 2007, Patrick started up his organization's multimedia program from scratch, including developing a strategy for multimedia, purchasing equipment, setting up procedures and workflows, creating collaborative processes for working with text editors, converting video for the Web, and producing videos. His entire previous 18-year career was in print publishing, where he worked as an editor on magazines and newsletters; prior to moving into multimedia, he served as the managing editor and editor of SHRM's flagship magazine for 10 years.

Event details:
Wednesday, February 20, 12:00 p.m. to 1:00 p.m.
Boxed lunch provided

Location:
American Public Power Association (Please note new address!)
1875 Connecticut Ave., N.W., Suite 1200
Washington, DC 20009
(Near the DuPont Circle Metro)

Fee:
$18 for members
$23 for nonmembers

**Nonmembers: Join ASBPE during registration and receive free admission to this event!

RSVP by Feb. 18
For a registration form, contact Katy Tomasulo at asbpedckaty@gmail.com.

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ASBPE DC Event: Get Your Book Idea Published

Have you been mulling an idea for a book? As veteran business and association publication editors and writers, you're well placed to translate complex topics into high-interest reading for a wide audience. In an exclusive event by the D.C. chapter of the American Society of Business Publication Editors, meet with two recently published authors and a literary agent for a relaxed discussion on what it takes to turn your ideas into book deals today.

1. Working with scholarly book publishers:
Roy J. Harris Jr., author, Pulitzer's Gold (University of Missouri Press: 2008)
Roy also is senior editor at CFO Magazine in Boston, published by the Economist Group, and is immediate past president of ASBPE National.

2. Working with business book publishers:
Robert Freedman, author, How to Make Real Money in Second Life (McGraw-Hill: 2008) and editor, Broker to Broker (John A. Wylie & Sons: 2006)
Rob also is senior editor at Realtor Magazine in Washington, published by the National Association of Realtors, and is a past president of ASBPE national.

3. Working with children's and young adult book publishers:
Sarah Davies, literary agent, Greenhouse Literary (London and Washington, D.C.)

Event Details:
Date: Wednesday, Jan. 30
Time: 6:30-8:30 p.m.
Place: Tabard Inn, 1739 N St., N.W. (two blocks from Dupont Circle Metro, on the red line)
Fee: $10 (includes appetizers)

Attendance is limited to 15.
RSVP by COB Monday, Jan. 28.

To RSVP, contact Katy Tomasulo, president, D.C. ASBPE: asbpedckaty@gmail.com.

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What You Missed

By Christopher Wright

Here's a sampling of what you missed at ASBPE-DC's luncheon seminar "The Great Debate: Is Telecommuting Right for Your Editorial Operation?" on October 24th:

Joe Haas, managing editor for CD Publications in Silver Spring, Md., laid out a case against telecommuting. He said good things happen when colleagues confer in the workplace, yielding synergies that can't be replicated electronically. "I happen to believe in the value of collegiality," he said. Haas described his experience when his company tried allowing some employees to telecommute part-time.

On the opposite end of the debate, David Silverberg, editor of HS Today, relies on a network of reporters and production assistants spanning the globe. He's never met some of them in person. All work is conducted by email and .pdf files. There's no office, and that's the way Silverberg likes it. "All offices, and especially newsrooms, are evil, inefficient, and costly," he said, backing up his provocative assertion with several particulars.

Don't telecommuters have too many distractions at home? Silverberg believes the opposite is true.

June Fletcher, real estate reporter for the Wall Street Journal (and Silverberg's wife), has been working remotely for 13 years. She spoke of how her employer allows telecommuting for reporters who have proven themselves, and how it can be used to retain the best people. She also spoke candidly of the downsides and how it's not for everyone.

For a few more insights, check out Magnificent Publications' coverage of the event and be sure to read David Silverberg's article on this topic in the November/December issue of the ASBPE newsletter, arriving in your mailbox soon.

Better still, don't miss out next time! Head to ASBPE DC's future workshops for great information, good food, and good company, all for a nominal cost and at a convenient downtown location. See you next time.


Mr. Wright is a freelance writer, D.C. ASBPE Board Member, and winner of
ASBPE Regional Bronze. He specializes in investment and technology topics
for national and international clients. www.sinewaveinvestor.com

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Producing Effective Podcasts for Your B2B or Association Publication

Trade Pub. Editor to Demonstrate, Share Tips for
Making Your Next Podcast a Screaming Success

From NPR newscasts to parenting tips to science factoids, the Podcasting
phenomenon is bringing information to our ears at a rapid pace. Just like
blogs, the frenzy around podcasting is growing, making many of us wonder,
can--and should--we be using this tool in B2B? You bet!

Consumer magazines are already putting the technology to work, and some trade and association pubs are starting to follow.

Isn't time you learned how to produce a podcast?

Podcasting is an inexpensive, easy way to reach your readers in a medium that's timely, compact, and quick. Getting started requires little more than downloading and getting familiar with some new software, investing in a microphone, and determining how your publication can best reach your readers through their ears instead of their eyes.

In this workshop, Craig Webb, editor of ProSales magazine, will show you:

  • how and when it’s appropriate to use podcasting,
  • the elements that make up a good podcast, and

  • the tools you’ll need to get started.
Invest in yourself by taking the minimal amount of time necessary to learn this important technology. This session will help you to acquire a marketable skill. It will also add another tool to your arsenal for differentiating your publication from the competition.


Event Details:

Tuesday, March 6
12:00 p.m. to 1:30 p.m.

Boxed lunch provided

$20 for members
$25 for nonmembers

RSVP by Feb. 27 to DC ASBPE Chapter President, Steve Roll by e-mailing him at b2beditor@gmail.com.


Location:
American Public Power Association
2301 M St. NW
Washington, DC 20037
(Near DuPont Circle and Foggy Bottom Metro stations)




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