by Christopher M. Wright
"People don't read anymore." That's right. Video is the future.
Here’s what you missed at ASBPE-DC’s panel discussion "Implementing Video on B2B Web Sites" on February 20:
Patrick Mirza, Online Multimedia Producer for the Society for Human Resource Management (SHRM), said the day is coming when editors will have to think about slicing up coverage of a story and using the right tool for each aspect. Where a print piece can tell you how high a building is in feet, only a video clip can sweep the location and show you how imposing the structure really is. Likewise, video gets you closer to sources, communicating richer information through facial expressions, reactions to questions, etc.
If you had been there, you also would have learned how to go beyond simple "talking heads" to broadcast-style interviews with voiceovers and cutaways to referenced materials.
For Jeff Langkau, Creative Director for 1105 Media (Government Computer News, Federal Computer Week, etc.), the future is already here. The online version of a story, complete with video clips, is now the primary focus of editorial meetings and the print magazines are secondary. Preparation includes writing scripts, drawing up storyboards with camera angles and transitions, and planning out slideshows, Google Maps, etc. for the story's Web page. In short, what to invest in a story and how to maximize the return, i.e., increasing the number of news items that can be extracted from a single newsgathering effort.
The audience also heard from Jeff how to minimize expensive studio time and other costs.
During the Q&A, participants shared ideas on how to get started, where to look for case studies, and the relative merits and demerits of various video-editing software packages.
Don't miss out! Head to ASBPE DC's future workshops for great information and good company, all for a nominal cost and at a convenient downtown location. See you next time!
Mr. Wright is a freelance writer, ASBPE-DC Board Member, and winner of ASBPE Regional Bronze. He specializes in investment and technology topics for national and international clients. [www.sinewaveinvestor.com]
"People don't read anymore." That's right. Video is the future.
Here’s what you missed at ASBPE-DC’s panel discussion "Implementing Video on B2B Web Sites" on February 20:
Patrick Mirza, Online Multimedia Producer for the Society for Human Resource Management (SHRM), said the day is coming when editors will have to think about slicing up coverage of a story and using the right tool for each aspect. Where a print piece can tell you how high a building is in feet, only a video clip can sweep the location and show you how imposing the structure really is. Likewise, video gets you closer to sources, communicating richer information through facial expressions, reactions to questions, etc.
If you had been there, you also would have learned how to go beyond simple "talking heads" to broadcast-style interviews with voiceovers and cutaways to referenced materials.
For Jeff Langkau, Creative Director for 1105 Media (Government Computer News, Federal Computer Week, etc.), the future is already here. The online version of a story, complete with video clips, is now the primary focus of editorial meetings and the print magazines are secondary. Preparation includes writing scripts, drawing up storyboards with camera angles and transitions, and planning out slideshows, Google Maps, etc. for the story's Web page. In short, what to invest in a story and how to maximize the return, i.e., increasing the number of news items that can be extracted from a single newsgathering effort.
The audience also heard from Jeff how to minimize expensive studio time and other costs.
During the Q&A, participants shared ideas on how to get started, where to look for case studies, and the relative merits and demerits of various video-editing software packages.
Don't miss out! Head to ASBPE DC's future workshops for great information and good company, all for a nominal cost and at a convenient downtown location. See you next time!
Mr. Wright is a freelance writer, ASBPE-DC Board Member, and winner of ASBPE Regional Bronze. He specializes in investment and technology topics for national and international clients. [www.sinewaveinvestor.com]
Labels: chapter event, Web 2.0
