DC ASBPE Oct. Event: Crafting High-Impact Stories

Writing and Editing High-Impact Stories: Transform Your
Beat Into a Catalyst for Change That Subscribers Can't
Afford to Ignore.

Find out why, as a journalist covering a specialty area, you are uniquely qualified to shed light on crucial but arcane developments that typically receive little or no coverage in the consumer press and yet have implications that extend far beyond industry insiders.

Join your colleagues in the trade and association press for a lunch-time panel presentation on Thurs., Oct. 12, at BNA in Washington, D.C.

Each of the panelists was directly involved in breaking a story that triggered a major event such as a congressional inquiry on chemical safety, an international tax treaty, or the Department of Homeland Security’s dismissal of a high-ranking official after it was disclosed that she held a bogus doctorate degree.

The panelists' work is featured in ASBPE’s new book, Journalism That Matters: How Business-to-Business Editors Change the Industries They Cover. The book includes 17 stories of change-making journalism by trade and association publication editors. Click here for more information about the book.

Isn’t it time you became a change agent for the industry you cover?

Attendees will learn how to:

* find government or industry practices that are in serious need of reform,

* identify and encourage input from well-placed sources,

* get beyond public relations gate keepers,

* frame the story so that it will have the maximum impact for subscribers,

* write follow up stories on the same issue,

* publicize your high-impact story to potential BNA prospects and the mainstream press, and

* identify possible awards for your article that are offered by various journalism related organizations.


* Thomas Temin, senior vice president, editorial, for Postweek Tech Media in Washington, D.C.

* John Gannon, senior editor with BNA in Washington, D.C.

* Molly Moses, reporter with BNA in Washington, D.C.

* Jeanne LaBella, vice president, publishing for the American Public Power Association in Washington, D.C.

The moderating the panel discussion will be Steve Roll, D.C. ASBPE chapter president, and co-editor of Journalism That Matters.

Event Details:

Thursday, October 12
1:00 to 2:30 p.m.
231 25th St., N.W.
(Near Foggy Bottom Metro)

Box Lunch Provided

$15 for members
$20 for nonmembers

RSVP to Steven Roll, D.C. ASBPE Chapter President by October 10 at sroll AT bna.com (use the "@" instead of "AT") or call him at (202) 833-7242.


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