Aug. 12: 2011 Central-Southeastern Region/National Azbee Awards Luncheon

Save the afternoon of Friday, August 12, for the presentation of ASBPE's 2010 Central-Southeastern Region and National Awards of Excellence. We'll see the winning entries, give out the awards, and hear the story behind the story about two award-winning articles.

Meeting Details

When: Friday, Aug. 12, 2011 from 12:30 p.m. to 2:30 p.m.

National Association of Realtors
500 New Jersey Avenue, NW
Washington, DC 20001
How to attend: To reserve your place, send payment (credit card or check payable to ASBPE) by Aug. 5 with a completed reservation form (8K PDF) to the contact listed on the form.

Cost: $20 for ASBPE members; $25 for nonmembers.



Regional Azbee Awards Banquet: Aug. 12, 2011

A luncheon banquet will be held to honor the Central/Southeast Region winners of the Azbee Awards at the offices of the National Association of Realtors in D.C.:

National Association of Realtors
500 New Jersey Avenue NW
Washington, DC 20001-2020

More information will be posted as details become available.

Questions? Contact Steven Roll at b2beditor AT



Harnessing the Power of the Generation Y


Participation trophies, helicopter parents, and Facebook status updates are among the things that the new generation of workers entering the editorial market place is known for.

Like the journalists who preceded them, Gen Y workers bring a unique set of perspectives and values to the workplace. In some cases, Gen Y has already set the tone for the future (e.g., Facebook's Mark Zuckerman).

In a time defined by rapid technological change, a Gen Y worker can fast become a valued member of an editorial team.

These so-called "digital natives," who came of age in a world that communicates via texting, Facebook and Twitter, often have an understanding of how to maximize a publication's presence on these social media platforms — a skill that often eludes their elders.

But harnessing these skills and coordinating them with the talents of other editorial team members requires time and patience.Watching over these new hires too closely will likely stifle their creativity. Giving them too much freedom could result in a social-media fiasco.

Please join your DC ASBPE colleagues for a lunchtime session on Harnessing the Power of Gen Y.

When: Friday, March 25, 2011 from 12:30 to 2pm

National Association of Realtors
500 New Jersey Avenue
N.W., Washington D.C. 20001
RSVP: To Steven Roll by March 18th at

Cost: $15 members/$25 for nonmembers. A box lunch will be provided.

Paul Albergo, managing editor at BNA and adjunct journalism professor at American University, will discuss:
  • how seeing the workplace through the eyes of a Gen Y worker can trigger innovation and set the stage for future success the skills that members of Gen Y are not learning in college or graduate schools;

  • clues to look for when culling "paper tigers" from the resume pile;

  • why it's more important than ever to teach the fundamentals of journalism and good writing practices;

  • and practical solutions for encouraging enterprise and creativity, while limiting the impact of "rookie mistakes."



2010 Central-Southeast Region/National Azbee Awards Banquet

Winners of the Central-Southeast region Print Azbee awards — and national winners from magazines based in that region — will be honored at a banquet in Washington, D.C. on Aug. 20.

Event details:

Date: Friday, August 20, 2010

Time: 12:00 noon to 2:00 p.m.

National Association of Realtors
500 New Jersey Ave.
Washington, D.C.
Cost: $15 for members $20 for nonmembers

To RSVP: Please complete and fax this form (60K Word doc) to 703-341-1625, attn: Steven Roll by Friday, Aug. 13.



ASBPE-DC Event: Oct. 30: Web Video How-To Basics for B2B Editors

B2B editors' job descriptions are expanding well beyond writing and reporting, and it's no longer uncommon the find journalists tweeting, podcasting, photographing, and videotaping. For many editors, these technologies are unfamiliar territory, yet most have little guidance to meet managers' high expectations. ASBPE-DC's latest workshop--Web Video How-To Basics for B2B Editors--addresses the most-demanding of these new tasks in a comprehensive, hands-on format designed to give you the tools and the confidence to master this growing reader resource. You will learn the basics of how to make videos, including:

  • how to use inexpensive video editing and upload to the Web, via an on-site demo
  • how to write scripts, including judging the length of your video and how to time pictures and text
  • tricks for viewer-friendly videotaping, including holding the camera, managing the audio, and putting your subject at ease
  • when to use which format (on-site interview, studio interview)
  • how to select topics
  • what not to do

Speakers Rob Freedman, senior editor of Realtor Magazine, and Jean Dimeo, an editorial director at Hanley Wood Business Media, have both recently made the crossover to multimedia journalism and will offer their been-there, lived-through-that experience so you can learn their lessons--and avoid their mistakes.

Event details:

Date: Friday, October 30, 2009

Time: 8:30 a.m. Continental breakfast/networking

9 a.m. to 10:30 a.m. Workshop

Location: National Association of Realtors

500 New Jersey Ave, Washington, D.C.

(walking distance from Union Station Metro)

Cost: $10 for members, $20 for non-members

RSVP: Email Katy Tomasulo at for a registration form by Weds, Oct. 28.

Questions? Contact Katy Tomasulo at 202-736-3303 or

About Rob Freedman

Robert Freedman is Senior Editor of Realtor Magazine, published by the National Association of Realtors in Washington, D.C., and past president of ASBPE and the ASBPE Educational Foundation. He is involved in all aspects of multimedia publishing and produces weekly Realtor Magazine news videos. Robert is the author or editor of several books on business communications, including Journalism That Matters (Marion Street Press) and Best Practices of the Business Press (Kendall-Hunt).

About Jean Dimeo

Jean Dimeo is Editorial Director for Building Products magazine and, and is Chief Editor, Online for EcoHome magazine, each published by Hanley Wood, LLC in Washington, D.C. In addition to traditional print and online editorial responsibilities, she has taken on the role of producing weekly product videos for her Web sites and coordinates efforts for on-site videos at trade shows. Prior to joining Hanley Wood in 1992, Jean was a business and real estate reporter and copy editor for several newspapers, including the Dallas Times Herald. She has appeared on HGTV home improvement shows and has been quoted as a building products expert in metropolitan newspapers.