ASBPE-DC Event: Oct. 30: Web Video How-To Basics for B2B Editors

B2B editors' job descriptions are expanding well beyond writing and reporting, and it's no longer uncommon the find journalists tweeting, podcasting, photographing, and videotaping. For many editors, these technologies are unfamiliar territory, yet most have little guidance to meet managers' high expectations. ASBPE-DC's latest workshop--Web Video How-To Basics for B2B Editors--addresses the most-demanding of these new tasks in a comprehensive, hands-on format designed to give you the tools and the confidence to master this growing reader resource. You will learn the basics of how to make videos, including:

  • how to use inexpensive video editing and upload to the Web, via an on-site demo
  • how to write scripts, including judging the length of your video and how to time pictures and text
  • tricks for viewer-friendly videotaping, including holding the camera, managing the audio, and putting your subject at ease
  • when to use which format (on-site interview, studio interview)
  • how to select topics
  • what not to do

Speakers Rob Freedman, senior editor of Realtor Magazine, and Jean Dimeo, an editorial director at Hanley Wood Business Media, have both recently made the crossover to multimedia journalism and will offer their been-there, lived-through-that experience so you can learn their lessons--and avoid their mistakes.

Event details:

Date: Friday, October 30, 2009

Time: 8:30 a.m. Continental breakfast/networking

9 a.m. to 10:30 a.m. Workshop

Location: National Association of Realtors

500 New Jersey Ave, Washington, D.C.

(walking distance from Union Station Metro)

Cost: $10 for members, $20 for non-members


RSVP: Email Katy Tomasulo at asbpedckaty@gmail.com for a registration form by Weds, Oct. 28.


Questions? Contact Katy Tomasulo at 202-736-3303 or asbpedckaty@gmail.com


About Rob Freedman

Robert Freedman is Senior Editor of Realtor Magazine, published by the National Association of Realtors in Washington, D.C., and past president of ASBPE and the ASBPE Educational Foundation. He is involved in all aspects of multimedia publishing and produces weekly Realtor Magazine news videos. Robert is the author or editor of several books on business communications, including Journalism That Matters (Marion Street Press) and Best Practices of the Business Press (Kendall-Hunt).

About Jean Dimeo

Jean Dimeo is Editorial Director for Building Products magazine and ebuild.com, and is Chief Editor, Online for EcoHome magazine, each published by Hanley Wood, LLC in Washington, D.C. In addition to traditional print and online editorial responsibilities, she has taken on the role of producing weekly product videos for her Web sites and coordinates efforts for on-site videos at trade shows. Prior to joining Hanley Wood in 1992, Jean was a business and real estate reporter and copy editor for several newspapers, including the Dallas Times Herald. She has appeared on HGTV home improvement shows and has been quoted as a building products expert in metropolitan newspapers.

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