Please join the American Society of Business Publication Editors (ASBPE) and your colleagues in the trade and association press for a Wed., Feb. 20, panel discussion on Web video.
With the push of Web 2.0 and readers clamoring for fresh, relevant multimedia content, more and more B2B publications are making video a prominent feature on their Web sites. But the technology has left some editors wondering how to get started and what exactly to post. If you count yourself among the confused, join the Washington, DC chapter of ASBPE for our latest workshop, "Implementing Video On B2B Web Sites," in which our panel of experts will examine the following questions:
--Why should I use video on my magazine's Web site?
--How do I decide what to put on the Web and what types of formats work best?
--What topics or subject matters are most appropriate for Web video?
--How should editorial staff be involved with Web video?
--What are the basic steps I should take once I've decided to post a video?
--How should video fit into my magazine's overall efforts and future plans?
--Jeff Langkau, Creative Director, 1105 Media, publisher of Government Computer News
, Federal Computer Week
, Washington Technology
, Defense Systems
, and Government Health IT
. Jeff is responsible for the look and feel of all print and online products, and last year assumed responsibility for multimedia products. Jeff manages a staff of Web production managers, Web designers, print designers, and copy editors.
--Patrick Mirza, Online Multimedia Producer for the Society for Human Resource Management (SHRM). In January 2007, Patrick started up his organization's multimedia program from scratch, including developing a strategy for multimedia, purchasing equipment, setting up procedures and workflows, creating collaborative processes for working with text editors, converting video for the Web, and producing videos. His entire previous 18-year career was in print publishing, where he worked as an editor on magazines and newsletters; prior to moving into multimedia, he served as the managing editor and editor of SHRM's flagship magazine for 10 years.
Wednesday, February 20, 12:00 p.m. to 1:00 p.m.
Boxed lunch provided
American Public Power Association (Please note new address!)
1875 Connecticut Ave., N.W., Suite 1200
Washington, DC 20009
(Near the DuPont Circle Metro)
$18 for members
$23 for nonmembers
**Nonmembers: Join ASBPE during registration and receive free admission to this event!
RSVP by Feb. 18
For a registration form, contact Katy Tomasulo at firstname.lastname@example.org