Rick Babson, online business editor for the Kansas City Star and other panelists at a recent Kansas City ASBPE chapter event offered several specific suggestions for building Web content that will draw attention to your existing print publications.
Here is one of the ideas: Offer digital replicas of your print publications. "Weekly magazines are victims of the post office," one panelist said, adding that international readers will appreciate receiving the digital version in a timely manner. Plus, you can track how it is read. Find a vendor that helps with digital replicas.
Read all of the suggestions on KC ASBPE's Blog.
How to Build Internet Presence and Boost Print Products
Posted by ASBPE Washington, D.C. Chapter on
Thursday, August 31, 2006
@ 9:38 AM
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